Every other movie trailer in history has been made to look small by Spider-Man: Brand New Day. Its trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer ever to achieve this. Tom Holland’s fourth MCU Spider-Man film has set a record so far beyond previous benchmarks that the film industry is still finding words to describe what has happened.
Brand New Day is part of Phase Six of the MCU and is a direct sequel to No Way Home. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it follows Peter Parker in the aftermath of the memory spell that erased his existence from the world. The trailer presents a young man who is deeply, profoundly alone — yet who finds within himself the strength to continue fighting for a world that cannot remember his name.
WaveMetrix data confirmed the trailer crossed 1.1 billion total views by Tuesday. The first-day count of 718.6 million broke every previous record: Deadpool & Wolverine’s 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment record of 475 million. Brand New Day’s numbers are not just records — they are records by a margin so wide that they constitute a new category of achievement.
The emotional response generated by the trailer matched the scale of its viewership figures. Global fan communities erupted in creative and emotional activity within hours of the footage’s release, filling social media platforms with reactions, discussions, and fan-created content that kept Brand New Day trending for days. Alternate titles like “Spider-Man: Far from Okay” went globally viral and reflected the depth of audience connection with the trailer’s themes.
Tom Holland is joined by Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens July 31 and will release in India in six languages across all premium formats. No Way Home earned $1.9 billion — Brand New Day is ready to write its own chapter in the record books.